Amtrak - Graphic Design
Amtrak is the national rail service in the United States, offering trips across the country and Canada as well.
My time at Amtrak allowed me to work on diverse projects across areas like learning and development, corporate communications, presentations and infographics, and logo design. I gained experience in expanding their existing brand system, working across teams, and developing content that was accessible and clear to understand.
Learning and
Development
Under learning and development, I contributed to graphics in company training videos, rewards badges for different achievements, and digital assets for everyday use.
Communications
Design could be as serious as it is fun, shown in the diversity of two projects in corporate communications. A header for a monthly newsletter made the emails feel warmer and more human, and intended to capture the bright personality of the sender. On the flip side, I had the opportunity with a licensed psychologist to create a resource sheet helping employees in crisis. Design choices different based on what the project called for.
Logo Development
UNIDOS was a rising ERG at Amtrak, and they were looking to solidify their brand and presence, especially at a time when everything was virtual. I worked with the group leaders to connect their existing vision to a passion for rail travel. This logo was used in collateral used to promote the ERG, one example being this enamel pin.